13V on both sides of the solenoid means the coil isn't open, might be the wires on the connector, sometimes they get loose.
The pin 33 on the µcom drives the brake/ms solenoid (blue wires), there should be 5V on it during ff/rew modes.
The pin 32 drives the direction solenoid (green wires), 5V in forward play, 0V in reverse play.
These Pioneer specific ic's (PA for analog, PD for digital) aren't easy to find.