In the old days, going into the red with the meters was a bad thing, these days (with the WOPL's) it just means that the meters need more range. I have yet to hear any type of distortion even when the meters are flatlined and that is so godawful loud that most people would quickly exit the area. I imagine a 700B taken to 1000+ are only 3dbs or less louder then the hotrodded 400s, not a whole lot louder. A good comparison of this is a Marshall 50w amp and a Marshall 100w amp, it's a little louder but not astronomically louder. I have had a few 500w+ per channel amps in the past and they were not much louder then my current 400, they sounded a little louder but BIGGER if you get my drift