I've never been comfortable with the term 'High End' when referring to audio gear. I know why it's used of course- it's a differentiator. It says 'I'm better than your lowly cheap tat' and I think we can all possibly agree tha there is a direct correlation with the term and the associated asking price of any given 'High End' component/accessory. Usually there are far too many zero's added onto the end of the asking price compared to what its' actual real-world value is.
I'm going to cite Tom Evans as a perfect and topical example and I'm sure you'll concur with me.
I'm certainly always at pains to ensure my customers that I unequivocably do NOT make and sell 'High End' cables, just 'high quality' cables with a sensible and justifiable asking price. I don't want to be even remotely associated with the term if I can possibly help it, but of course that's shooting myself in the foot somewhat by alienating a section of the market that thinks nothing of throwing down 10K on a set of cables. It's a segment I could easily cash-in on and exploit if I'm really honest, but I'm not planning to do that anytime soon. I have morals and principles and a sense of my customer-base and what they appreciate.
For me 'High End' smacks of eliteism and one-upmanship but actually usually only delivers a poor value-proposition taking the usual and ridiculously high asking prices into account. So why is it used so ubiquitously?
What defines 'Low End' if there even is one? Where's the boundary line? What differenciates my relatively cheap, fantastic-value and fantastic sounding €300 Little Dot MkIII headphone amp from an €8000 Manley Neo Classic 300b amp? Yes. there are technical differences of course, but €7700-worth of differences? No.
Just one example and I could go on, especially when it comes to cables. I have to grit my teeth everytime I think about what Skogrand ask for their cables. grr
I'd prefer that a more neutral and descriptive term is used to emphasise the technical and performance merits of any given product. I don't exactly know what term but certainly not the hoity-toity sounding 'High End'.
Thoughts?
I'm going to cite Tom Evans as a perfect and topical example and I'm sure you'll concur with me.
I'm certainly always at pains to ensure my customers that I unequivocably do NOT make and sell 'High End' cables, just 'high quality' cables with a sensible and justifiable asking price. I don't want to be even remotely associated with the term if I can possibly help it, but of course that's shooting myself in the foot somewhat by alienating a section of the market that thinks nothing of throwing down 10K on a set of cables. It's a segment I could easily cash-in on and exploit if I'm really honest, but I'm not planning to do that anytime soon. I have morals and principles and a sense of my customer-base and what they appreciate.
For me 'High End' smacks of eliteism and one-upmanship but actually usually only delivers a poor value-proposition taking the usual and ridiculously high asking prices into account. So why is it used so ubiquitously?
What defines 'Low End' if there even is one? Where's the boundary line? What differenciates my relatively cheap, fantastic-value and fantastic sounding €300 Little Dot MkIII headphone amp from an €8000 Manley Neo Classic 300b amp? Yes. there are technical differences of course, but €7700-worth of differences? No.
Just one example and I could go on, especially when it comes to cables. I have to grit my teeth everytime I think about what Skogrand ask for their cables. grr
I'd prefer that a more neutral and descriptive term is used to emphasise the technical and performance merits of any given product. I don't exactly know what term but certainly not the hoity-toity sounding 'High End'.
Thoughts?
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