Bose have thought they were high-end for decades, even though their 'wares' weren't. This might be a good move and if Bose had the money & Mc was wanting a buyer, there might be some important small print to the deal that people can't see. And it's CNBC coverage - so it's garbage coverage, as usual. It is completely devoid of any important logistical details. In other words -- the usual tripe & fluff...